Anatomy & Optimization Of A Local Business Profile

Consumers want information and they are going to do business with the businesses that give them that information. Be sure to get the most of your business profile.

Rating values have become one of the most important factors for achieving rankings in various local search engines, so you shouldn’t ignore them. Ask your particularly pleased customers to rate your business online in each of the major directories and local search engines. Some rating services allow you to respond to specific complaints or negative statements—do so. If you suspect that a competitor has falsely stacked the deck against you, complain to the company hosting the reviews and request that they look into it.

Read Anatomy & Optimization Of A Local Business Profile

Small and Medium Business (SMB) Search Marketing – What’s the Deal?

With  online quickly replacing traditional media for local search, Frank Reed wonders what is preventing SMB’s from entering the search engine marketplace?

Search marketing is something everyone knows about but many do not do. Small to medium businesses have special needs in this area and it appears as if they are not telling everyone what they are!

Small and Medium Business (SMB) Search Marketing – What’s the Deal?

Viral Marketing Is Not The Same As Word Of Mouth

In the offline world, word of mouth is 85%+ of business. How is that changed online? Read this insightful essay by Jennifer Laycock.

I can’t tell you how many times I’ve heard an old school marketer say viral marketing is just the fancy new name for word of mouth marketing. In their mind, the two work exactly the same way. The only difference is that word of mouth marketing takes place offline and viral marketing takes place online. They’re wrong. I think they’re wrong and Seth Godin thinks they’re wrong.

Viral Marketing Is Not The Same As Word Of Mouth

Bridge The Gap Between Online and Offline Sales

The internet is not an island and neither is your business. Tie together and leverage your print and other media with your online campaigns for best results.

Read this article by Greg Meyers,

Whenever your company decides to move into TV, Radio and Print advertising, don’t forget to colleborate all of your creative and messaging efforts to the web and particularly the search engines. The purpose of this entire post is to reinforce the idea that all marketers need to accommodate all efforts to all media channels. Collaborating offline and online behaviors is still evolving and the better you can “marry the two” together, the better chance you have to maximize your results.

Optimizing Paid Search & Landing Pages for TV, Radio and Print Advertising