Bridge The Gap Between Online and Offline Sales
The internet is not an island and neither is your business. Tie together and leverage your print and other media with your online campaigns for best results.
Read this article by Greg Meyers,
Whenever your company decides to move into TV, Radio and Print advertising, don’t forget to colleborate all of your creative and messaging efforts to the web and particularly the search engines. The purpose of this entire post is to reinforce the idea that all marketers need to accommodate all efforts to all media channels. Collaborating offline and online behaviors is still evolving and the better you can “marry the two” together, the better chance you have to maximize your results.
Optimizing Paid Search & Landing Pages for TV, Radio and Print Advertising
Tags: sem seo online offline
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July 28, 2008 at 5:25 am
I totally agree that collaberation needs to be made between ofline and online behaviors, so that the automatic response is not always print media for locating a
specific localized advertiser.
The internet will be used for localized and portal searches
with more attention to specific niches.
The net must evolve to include all media channels as a much more cost effective tool for the small to medium sized business, and not just the businesses with million dollar advertising budgets.
The challenge is how to accomplish this evolutionary process while remaining in the mainstream of SEO optimization in all search engines; and remaining very cost effective for the mom & pop businesses online.