Viral Marketing Is Not The Same As Word Of Mouth
In the offline world, word of mouth is 85%+ of business. How is that changed online? Read this insightful essay by Jennifer Laycock.
I can’t tell you how many times I’ve heard an old school marketer say viral marketing is just the fancy new name for word of mouth marketing. In their mind, the two work exactly the same way. The only difference is that word of mouth marketing takes place offline and viral marketing takes place online. They’re wrong. I think they’re wrong and Seth Godin thinks they’re wrong.
This entry was posted on February 11, 2008 at 6:05 am and is filed under viral marketing. You can subscribe via RSS 2.0 feed to this post's comments.
Tags: social networking
You can comment below, or link to this permanent URL from your own site.